Skip to content

MSDLISTS

Broadcast The Lastest News

  • News
  • Shop
    • Orders
  • Business
  • Technology
  • Sport
  • Privacy Policy
  • T & C
  • Contact
  • Toggle search form
  • Woman warns neighbours ‘there will be no Christmas this year’ after her new TV is stolen News
  • Carabao Cup quarter-finals: Arsenal host Sunderland, West Ham at Spurs Sport
  • Women’s FA Cup: Manchester City relishing chance of a Wembley final Sport
  • Epstein links catch up with Barclays chief Staley Business
  • Learn Microsoft Azure, Windows and 365 to boost your tech career Technology
  • Kids dressing up for Halloween is ‘complete betrayal of Christian faith’, says priest News
  • Zillow buys too many houses, now looking to offload 7,000 homes in bulk Technology
  • Aaron Ramsdale excels as Arsenal beat Leicester to extend unbeaten streak Sport

Sega, Microsoft explore cloud gaming alliance

Posted on November 10, 2021November 8, 2021 By Msdlists

Sega Sammy Holdings (6460.T) on Monday said it is exploring a strategic alliance with Microsoft (MSFT.O) to develop big budget titles using the Xbox maker’s cloud gaming tech, driving anticipation the move could signal a deeper tie-up.

Tokyo-based Sega is exploring making titles with global reach on Microsoft’s Azure cloud platform, it said in a stock exchange statement without providing further details, including whether a deal would involve exclusivity for the titles or capital investment.

Sega shares jumped 6% in morning trading.

Microsoft’s own major cloud gaming initiative is available via the Xbox Game Pass, a cross-platform subscription service which features Sega titles such as the hit “Yakuza” series.

Cloud gaming cuts ties to bulky hardware but requires a fast internet connection. Deep pocketed Microsoft’s push into the nascent sector comes as Xbox is widely seen as being on the backfoot in the console battle with Sony’s (6758.T) PlayStation.

“By working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies,” Sega said.

A bid for “Sonic the Hedgehog” publisher Sega by Microsoft has been rumoured for decades. Japan, the world’s third largest gaming market and a major innovator in the industry, remains a weak spot for the Redmond, Washington-based firm.

The two firms have a long history of partnership with Monday’s announcement coming after a string of critically acclaimed recent releases from Sega including in the “Persona” and “Total War” series.

Sega, which abandoned its own console business after a string of flops, is a prolific maker of “pachinko” machines for gambling and has flagged its ambitions to widen the appeal of its video games.

Business

Post navigation

Previous Post: Mozilla brings big updates to Firefox on Android and iOS
Next Post: MLS to hold independent inquiry of Whitecaps after Guardian investigation

Related Posts

  • PG&E gets subpoena over Dixie fire, expects to take $1.15 bln loss Business
  • Retailers reel in delivery deadlines to get Christmas gifts to shoppers on time Business
  • Ethiopian textile industry at risk if U.S. suspends trade deal over Tigray war Business
  • New top editor at Germany’s Bild brings two women onboard Business
  • Epstein links catch up with Barclays chief Staley Business
  • Ryanair plans to drop London listing as trading volumes fall post-Brexit Business
  • Carabao Cup quarter-finals: Arsenal host Sunderland, West Ham at Spurs Sport
  • Ethiopian textile industry at risk if U.S. suspends trade deal over Tigray war Business
  • Aaron Ramsdale excels as Arsenal beat Leicester to extend unbeaten streak Sport
  • MLS to hold independent inquiry of Whitecaps after Guardian investigation Sport
  • Crusader Blade is a mod that uses Mount & Blade II to fight Crusader Kings III battles Technology
  • Guess the mystery travel picture location and you could win a prize – how to enter News
  • Mozilla brings big updates to Firefox on Android and iOS Technology
  • Woman angered after family doctor leaks surprise pregnancy news to her mother News

Copyright © 2022 MSDLISTS.

Powered by PressBook News WordPress theme